How to detect media bias/propaganda, and media empires

How to detect media bias/propaganda, and media empires

We are living in the media world. Every day we have seen some commercials, news and so on. It is big influence to us. Sometimes, it is good but bad effects to us in general. We have to own critic eyes to the media and study about how to detect media bias/propaganda, and media empires.

The power of the Media could possible the entire world closer than ever before. We can know different countries news in real time through media. A lot of people can feel sympathy to different countries news easily. So the more develop media world, the more people can show same news and they believe it is always real. This situation can explain through mass psychology. The video ‘war of the world’ is a good example of this situation. So many people shocked when the announcer said the Martians landed on earth and attacked us. It looks like a real. Announcer is also pretended real and broadcasted some urgent scream. But it was not real. It was just an event before Halloween. The video ‘outfoxed’ is also good example of this situation. This video criticizes the fox video. Fox video’s owner is Rupert Murdoch who controls the news and sometimes distorts that but public hard to realize. The reason why they are accustomed to mass media like fox news.

It is very difficult to detect media bias, propaganda, and media empires. As we saw ‘war of the world’ and outfoxed a lot of people believe media totally. Therefore, first, we have to realize that media is also just someone’s point of view. Media is not the absolute truth. So we have to criticize media as like neighbor’s opinion. Second, we have to see some media information through comprehensive mind. It is possible to make a different opinion about one event. Therefore, we should hear different ideas about one event and we estimate comprehensively.

Edward L. Bernay’s impact to the American democracy and consumerism

L.Bernay is a psychologist. He is a Sigmund Freud’s nephew. Freud is also psychologist. L. Bernay was an expert about PR(Publc Relation) based on psychology. He called as the ‘Father of Spin’. The word ‘spin’ means that a cooked up information but it is based on fact not the fake. L. Bernay was good at decorating some informations. So he known as the ‘Father of spin’. He usually worked up with manufacturing company. He contributed to sell some products. For example, Ivory soap and Lucky strike are the representative product.

The mean of spin is similar with conventional wisdom. Conventional wisdom relate to public psychology. We can usually find ‘conventional wisdom’ in the custom of country. For example, korean sometimes thinks that white people are rich and smart but black people are poor and stupid so korean prefer white people when they met with foreigner. The mean of spin sometimes base on the junk science. Junk science is temtating a lot of people. It is based on assumption but said as like truth. It is useful way to sell some product because a lot of people believe scientific fact is always it is very dangerous situation.

L.Bernay’s work influence a lot to the American democracy and consumerism. He helped John Calvin Coolidge who America’s 30^th president. John Calvin Coolidge was imaged very stiff and called at first. But after L.Bernay teached him as a self PR way, John Calvin Coolidge was changed more favorable than before. It is called as a PI(President Identity). It was big influencing to the America’s democracy politic society and It is still useful way to show some good images to the public as politicians.

Product PR is the most important part to sell the product in consumerism society. L.Bernay was good at Product PR. Ivory soap and lucky strike are the representative product. He ancouraged people to attend sculpture contest using ivory soap. It was being very famous contest and people used ivory soap more and more. He also ancouraged people(especially woman) smoke lucky strike cigarett as show some good imagenary through media ad. He shows that woman smoke with man naturally and said ‘it is symbolized woman’s progressive mind’.

There are a lot of examples similar with L.bernay’s work in korea. Dr. whang was a very contraversial people in korea. He announced some theory about embryonic stem cell in the world science magazine. It was a big issue because his theory seems like solving incurable disease right away and a lot of korean anticipated Dr. Whang might take a novel prize. So many press reported as like a hero. Dr. Whang was used for encouraging the nation. But it was a fake, he fabricated a thesis and commited an error while he was working.