2009년 10월 3일 토요일

Anchor & Connotation



Nike and Adidas are rival each other in the sports equipment market. "JUST DO IT" is a
Nike's famous copy praise and "Impossible is nothing" is also Adidas's famous copy praise.
If i am a Adida's CEO, I could recommend this changing copy praise :) This change can be
a marketing strategy.

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