Reply for the video

1. Social media in plain English

That video shows very interesting methaphor using icecrem. Especially, i deeply impressed by that words "By the people, for the people". Social media can be possible to communicate with all around the world people through social media such as blog in internet and it can be more powerful than other advertise system.

2. Blogs in plain English

All people can create some own places in the internet world. It can be easily send some messages and news. People easily get a lot of information through blogs but it also can be dangerous to people because the anonymity, accessibility, and ease with internet users can operate some bad information on the Internet.

Media use and effect

If someone ask you “what is the media”, you would refer to television, radio, newspaper and magazine as the media. These days, media technology is extremely developed but when I was a pre-school child, it was not. When I was a child –Actually, I can’t remember exactly because I was too young to remember all things- I used to read a fairly tales like a Aesop’s fables. I liked reading a book so I read a lot of fairly tales. It is good effect to me because I am still like reading a book.

When I was a elementary school, I used to read a fairly tale and comic book. Especially, I loved comic book. At that time, a fairly tale was so easy to me so when my school class was high, I didn’t read a fairly tale any more. I sometimes drew a painting by imitating comic books. We learn many things by imitation. It was such a good effect to my drawing skill but it also bad effect to me as stealing my study time.

When I was a middle school, I used to listen a radio and read a newspaper. At that time, “별이 빛나는 밤에” is the most famous redio program. I listend that every night. Actually, reading a newspaper was hard to understand to me. So I sometimes skipped the policy, economy and society section and just read a sport section. I got so many knowledges through radio and newspaper. It was helpful to my study.

When I was a high school, essay type examination was very important so I read a lot of magazines such as “독서평설”, “한겨레” and so on. Usually, it was such a boring but I had to read that magazines for my university exam.

These days, I still read a comic book, newspaper and magazine but it is less than before. At current time, I almost waste time for using internet. All of the media contents are in internet. So I can listen radio and read a book instead of turn on the radio or buy a book. Using internet it is helpful get a lot of information and connect with friends who lives far away.

ad deconstruction

http://www.youtube.com/watch?v=aqm5zavFlM0&feature=fvst

A. The Message of the Ad
1. Background: This advertisement is made at locker room and before soccer game is starting. The length of the TV is 2:37 seconds. This ad is made for selling all of the Nike sports equipment.

2. Target Audience: In fact, there is no particular audience to this Nike ad. Nike is a company which selling sports equipment so all of the sports mania is a target audience.

3. Hook and Story: This ad just show Brazil soccer team training before the game. It looks like fun and no tension. Actually, so many athlete feel tension before game but brazil soccer team does not feel tension. This ad said that if you put on Nike equipment, you would feel fun comfortable.

4. Primary Informational Message: Brazil soccer team is the most famous soccer team in this world so Nike company looks like also the most famous company through this ad.

5. Secondary Messages (techniques of structure): This ad don't use particular techniques. This ad say nothing about the actual product. This ad just transfer Nike's image through show which looks like fun and comfortable.

B. Composition

1. Characters: brazil national soccer team

2. Setting: locker room and playing ground

3. Copy: This ad don't say particular messages but frequently show Nike's logo.

4. Sound: Conversation between team members

5. Visual: fun, exiting and cheerful

6. Color and Lighting: The color is bright and that color suggests some exciting and cheerful mood.

7. Point of View: Usually use close shot but when play ground scean they used long shot.

8. Details and Accessories: All of the members put on the Nike uniform

C. Summary Observations

1. Intended and Unintended Effects: This ad intended to suggest message "Nike is the best"

2. What the Ad Does Not Show: A lot of sport equipment ad shows tension arose from the sport game but in this ad, there is no tension.

3. Personal Reaction: Audiences who see this ad may think that if i put on the Nike equipment, i would also play like a brazil soccer player.

hello~

^^