ad deconstruction

http://www.youtube.com/watch?v=aqm5zavFlM0&feature=fvst

A. The Message of the Ad
1. Background: This advertisement is made at locker room and before soccer game is starting. The length of the TV is 2:37 seconds. This ad is made for selling all of the Nike sports equipment.

2. Target Audience: In fact, there is no particular audience to this Nike ad. Nike is a company which selling sports equipment so all of the sports mania is a target audience.

3. Hook and Story: This ad just show Brazil soccer team training before the game. It looks like fun and no tension. Actually, so many athlete feel tension before game but brazil soccer team does not feel tension. This ad said that if you put on Nike equipment, you would feel fun comfortable.

4. Primary Informational Message: Brazil soccer team is the most famous soccer team in this world so Nike company looks like also the most famous company through this ad.

5. Secondary Messages (techniques of structure): This ad don't use particular techniques. This ad say nothing about the actual product. This ad just transfer Nike's image through show which looks like fun and comfortable.

B. Composition

1. Characters: brazil national soccer team

2. Setting: locker room and playing ground

3. Copy: This ad don't say particular messages but frequently show Nike's logo.

4. Sound: Conversation between team members

5. Visual: fun, exiting and cheerful

6. Color and Lighting: The color is bright and that color suggests some exciting and cheerful mood.

7. Point of View: Usually use close shot but when play ground scean they used long shot.

8. Details and Accessories: All of the members put on the Nike uniform

C. Summary Observations

1. Intended and Unintended Effects: This ad intended to suggest message "Nike is the best"

2. What the Ad Does Not Show: A lot of sport equipment ad shows tension arose from the sport game but in this ad, there is no tension.

3. Personal Reaction: Audiences who see this ad may think that if i put on the Nike equipment, i would also play like a brazil soccer player.